Google has launched a new report to help brands identify checkout problems. The Checkout Journey report displays the count and percentage of users who initiated checkout on your e-commerce site or app and successfully and then completed each subsequent step in the checkout process. This report uses a closed funnel approach, focusing solely on users who started at the initial step (Begin checkout) but didn’t begin at another step in the funnel

Whether you’ve had your Google Business Profile (GBP) for 10 years or you have a new business and are just getting ready to claim your Business Profile, it’s important that you carefully read – and understand – Google’s guidelines .  If you don’t, your GBP listing will likely get suspended. A suspension means that your Business Profile will not show publicly, or it will show, but you won’t have control over any of the information on it

New on Microsoft Advertising: engage your audience like never before with Video and CTV ads. The post Microsoft Advertising Unveils Video And CTV Ads At DMEXCO appeared first on Search Engine Journal

SEO involves constantly creating and optimizing content for your website. Achieving more traffic and better organic rankings means you’ll need a content strategy

Google started to roll out the Google September 2023 Helpful Content Update last Thursday afternoon and I’ve been seeing mixed signals about how strong and widespread this update is. There are definitely site owners and SEOs claiming some of their sites were hit hard but the tracking tools are reporting relatively calm weather since the update started.

There is a fun new Google Search Off the Record podcast to listen to with John Mueller and Gary Illyes from the Google Search team. The short is that quality impacts everything related to Google’s search systems, from sitemaps, crawling, indexing, ranking and more. But they also go into large and old sites that may have had quality issues in the past or the quality bar is higher now than what it was 20 years ago.

Jerry Dischler, Vice President and General Manager at Google, said under oath in 2020 that Google tuned its ad prices to meet its revenue targets. Ad prices went up 5% to sometimes 10% without communicating those changes to advertisers.

Last week we reported that the Google site names issues, according to Google, has massively dropped off, after the last big upgrade to site names in Google Search.

Google’s John Mueller said on X that a compilation of ChatGPT output does not make your content unique or worthy of outranking other content on the internet. He posted on X that a site should instead “focus on unique, compelling, high-quality content that adds to the web.”