Transform from attendee to achiever. Discover the art of active engagement at prominent conferences and stand out from the crowd with these top 10 tips. The post 10 Ways To Get the Most Out Of Business Networking Events appeared first on Search Engine Journal

SEO strategy is important for many reasons ranging from maximizing return to having an organized plan to manage tactics and the work overall. The post The Importance Of Starting Your SEO Campaign With Strategy Development appeared first on Search Engine Journal .

Google AdSense streamlines site management with real-time verification, a new meta tag method, and improved ads.txt monitoring. The post Google Streamlines AdSense Site Management With New Tools appeared first on Search Engine Journal .

Elon Musk is planning to make X (formerly known as Twitter) a paid-for platform for all users.

Google’s automated shift from Universal Analytics to GA4 sparks confusion among advertisers, prompting advice for manual migration. The post Google Apologizes As Automated GA4 Transition Surprises Advertisers appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. Target CPA: Advertisers can use this feature to maximize conversions as much as possible, given the CPA target and the budget. The two new offerings are currently in pilot with general roll out planned for October 2023

Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. He shared a screenshot of the notification on X (formerly known as Twitter) and claimed there no further explanation had been provided: After the screenshot raised concerns in the PPC community, Google explained that the indicator simply highlights when a campaign can achieve better conversion value while maintaining a similar ROAS or conversions at the target CPA with a value-based bidding strategy.

Google confronted over search deals in first week of landmark antitrust trial. The post Google Antitrust Trial Week 1: Feds Paint Picture Of Search Bully appeared first on Search Engine Journal .

Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4