The one thing that brand managers, company owners, SEOs, and marketers have in common is the desire to have a very strong brand because it’s a win-win for everyone.

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone

Here is a recap of what happened in the search forums today…

Explore the latest news surrounding Google Gemini, which may be released by the end of the year. The post Google Gemini: What We Know So Far appeared first on Search Engine Journal .

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is missing from your video ad, Creative Guidance will notify you, ensuring that your campaigns are as effective as possible.

Microsoft has been criticised after publishing an AI-generated obituary for NBA star Brandon Hunter. The former Boston Celtics and Orlando Magic player passed away suddenly this week, aged 42, after collapsing during a hot yoga class in Orlando, Fla. Shortly after his passing, fans were shocked to see the father of three described as “useless” in an obituary published on MSN.

Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces.

The September 2023 Google helpful content update is rolling out as of yesterday at about 4:20 pm ET and while we expect it to continue to roll out for the next two weeks, everyone wants to know what to expect from this update.

Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.  Whether you’re a solopreneur, the first marketing hire at an early-stage startup, or the sole marketing employee at an emerging business, these tips are for you

We got another official Google ranking update, the September 2023 helpful content update.