YouTube is testing longer but fewer ads on its connected TV app. The platform is hoping to improve the user experience and boost engagement for non-premium subscribers by running extended ads in the middle of videos as opposed to short ads throughout. YouTube is yet to confirm the duration of these new ads and the length of the extended ad breaks.

Learn more about OpenAI’s first developer conference, DevDay, set for November 6, 2023, in San Francisco, CA with comments about GPT-4.5 and GPT-5. The post OpenAI Announces Inaugural DevDay Developer Conference appeared first on Search Engine Journal

Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. From November, political adverts must clearly feature a disclaimer when “synthetic content” is used to depict “realistic-looking people or events”, reports Bloomsberg . Why we care.

As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable.

Today I have very big news to share : TopRank Marketing has named a new President and CEO of the agency, Donna Robinson. With over 25 years experience in the marketing industry, Donna has deep agency leadership experience at top shops including space150 and 7 years as CEO at Collective Measures. Donna’s deep expertise leading substantial agency growth is part of an ongoing transformation we’ve had in play this year that has included a brand refresh and new website, investment in business development resources and a plan to expand service offerings that will enable us to provide full service B2B marketing agency solutions to our clients

Google News, the portal, seems to be testing displaying the author name below the publication name in the article card snippet interface.

Google has clarified its cryptocurrency policy to clarify the scope and requirements for the advertisement of blockchain-based games involving NFTs. Google said advertisers offering NFT games that do not promote gambling-related content may advertise those products and services starting September 15, 2023.

Gary Illyes from Google was asked why is the filtered data higher than the overall data within Google Search Console? In which Gary explained how the filter works – specifically – it uses a “Bloom filter.”

Google has updated its Political content policy to require election advertisers to disclose use of synthetic content within ads. That means ads that contain AI-generated image, video, and audio content.

Google’s John Mueller said that while Google Search does not have anything specifically against scrolljacking where Google would issue a penalty or manual action for such practices, it may have an indirect issue for ranking in Google Search.