Amazon invests $4 billion in AI startup Anthropic to advance next-generation AI through strategic collaboration. The post Amazon Bets Big On AI Startup Anthropic With $4 Billion Investment appeared first on Search Engine Journal .

Generative AI, a subset of artificial intelligence, has emerged as a revolutionary force in the tech world. But what exactly is it?

Over the past couple of days, I’ve seen more chatter of ranking movement for those SEOs initially impacted by the September 2023 helpful content update. I wonder if this is the last push, the last surge, of this helpful content update before Google says this update is done rolling out.

At the Microsoft AI event last Thursday, Microsoft also announced new AI-based ad features in the upcoming months. This includes Copilot, which will help you create ads in Microsoft Advertising, and a new ad format exclusive to the Bing Chat interface named compare and decide ads.

Bing decided not to wait for the alternative approach to a robots.txt method for blocking AI tools from using your content and decided to go with what is out there now, meta tag approaches. Bing will continue to work with the rest of the AI community to come up with solutions but for now, since Bing Chat is out there, Bing is offering site owners these options.

Google Ads will update ads policies to suspend advertisers over non-fulfillment and non-delivery of products or services due to a lack of qualifications.

Google has confirmed it is working on fixing the delayed Google Search Console reports. Many are delayed a couple of weeks when normally those reports are updated daily or within a few days of the current date. John Mueller from Google said on X, “Yes, we’re aware and working on it (and sometimes things are just a bit slow)

Set up your content marketing analytics for success with a modified methodology called Measurement Pyramid. The post Designing The Content Marketing Strategy Measurement appeared first on Search Engine Journal .

“I did what people normally would do — Googled ‘locksmiths near me.’” These telltale words preface a scandalous account of listing spam I recently ran into on an Irish call-in radio show on RTÉ .