A few months ago we reported that Google Ads may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google updated us and now is telling us that “full enforcement will continue to roll out over the next 12 to 18 months” around this policy. Google said advertisers are “required to use a certified click tracker or their ads may be disapproved.”

With any B2B marketing strategy, it’s easy to get lost in the jargon. This is definitely true of search engine optimization. There are so many tactics, channels, metrics and tools involved with modern SEO that trying to keep them all straight can be downright scary! As you embark on your quest to master the art of B2B SEO, it’s essential to familiarize yourself with the key terminology that will be your guiding stars.

Learn how to read SERP Volatility charts.

Code of conduct is meant to encourage companies to transparency and limitations to prevent misuse of the AI The post G7 Reported To Agree On AI Code Of Conduct appeared first on Search Engine Journal .

Learn how to pull the UGC levers to support your SEO. Dive into this punchy yet value-packed marketer’s guide to launching a UGC strategy for SEO

Explore ChatGPT’s latest new features, which includes the ability to use multimodal GPT-4 tools without switching. The post New Version Of ChatGPT Gives Access To All GPT-4 Tools At Once appeared first on Search Engine Journal

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We’re seeing signs of another unconfirmed Google search ranking update today…

Explore IndexNow’s celebration of two years of growth as it helps the content of millions of websites get indexed faster. The post IndexNow Celebrates Two Years With 1.4 Billion URLs Submitted Daily appeared first on Search Engine Journal .

Google may have had an unconfirmed Google search ranking update on October 25th and a new one this morning on the 27th. Google provided information on what it thinks is unhelpful content. Google has finally confirmed it is testing ads within the organic search results…

On the heels of the last unconfirmed Google search ranking algorithm update that touched down on October 25th, I am seeing signs of another tremor this morning – October 27th.