Google Ads has this advertiser verification program and now advertisers can use their DBAs (“doing business as”) or trade names for that verification. Google said these names are accepted if the legal documents also state the names and in many legal documents, it does ask for DBAs to be listed.

What B2B Software Buyers Look for in Online Reviews 64 percent of B2B buyers have said that they read online reviews during the awareness stage of the purchasing process, with 68 percent reading them while considering purchases, and 54 percent while in the decision-making stage — three of numerous findings of interest to B2B marketers contained in newly-published survey data.

Demystify the realm of “entities” and avoid confusing it with keywords and phrases. Here’s your guide to understand, including its brief history to implementing schema

Dive into the dynamics of viral videos, all the way from 2005 to today.

Discover the top 10 takeaways you won’t want to miss from the Whiteboard Fridays we published in 2023.

Who did it best? Compare Google’s interactive holiday content experience with the official 2023 NORAD Santa Tracker powered by Microsoft, Bing, AWS, Azure, and Zillow. The post Santa Tracker 2023: Google Vs

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google may be testing a new search result snippet interface that overlays more details about that search snippet. It is like a preview feature when you hover over the search result.

Google sends some businesses personalized emails about suspensions to their Google Business Profile. The emails explain why the suspension happened and the necessary steps to reverse the suspension, with an offer for more personalized advice over email.