Seamlessly blend community engagement with seasonal strategies for your business. Here’s how to craft a local event digital marketing strategy with tips for E-E-A-T guidelines. The post Adapting Your Digital Marketing Strategy To Local Events And Seasons appeared first on Search Engine Journal
We reported on three different Google algorithm updates this week, a bug one on January 9th and 10th, another one on January 5th and 6th, and also a local search ranking update on January 4th. Google reiterates that more changes are coming to deal with the search spam you see in Google’s search results
Conversion Rate Optimization doesn’t happen in a vacuum. All the different marketing initiatives that we do impact each other. Knowing a little bit about CRO will help you and will go a really long way.
A site owner posted on Reddit his concerns after noticing “hundreds of thousands” of backlinks from “AI-generated blog posts” directed to his or her site.
Google announced major changes to Google Assistant, removing close to 20 features and switching how the Google App works with the Google Assistant. This may be a win for Google Search, a loss for Google Assistant, or maybe AI will take over everything in the coming years?
Microsoft announced it is going to do away with Hotel Center subaccounts on February 6, 2024 and you should migrate to Lodging campaigns instead.
Google has updated its structured data documentation to now use hashtags for @id references. If you don’t use hashtags, it is fine, but Google said it is “schema best practice to use hashtags as resolvable in-page node identifiers in RDF.”
Google has posted a clarification of what it calls its sensitive event policy under the Inappropriate content policy within Google Ads. This applies to Google Ads, Google Merchant Center, Google AdSense, Admob and more.
Microsoft unveils new generative AI tools for retail media, enabling easy ad creation and omnichannel optimization. The post Microsoft’s New AI Tools Let Anyone Create Retail Media Content appeared first on Search Engine Journal .
Microsoft unveils new AI tools to bring retailers into the digital age. The post Microsoft AI Takes Retail Shopping To The Next Level appeared first on Search Engine Journal .