Archive for January, 2024

Google’s SEO Starter Guide Updates: Branding In, Keywords Out via @sejournal, @MattGSouthern

2024/01/26

Google’s Search Relations team plans to update their SEO Starter Guide, focusing on debunking myths and modernizing advice. The post Google’s SEO Starter Guide Updates: Branding In, Keywords Out appeared first on Search Engine Journal .

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Search News Buzz Video Recap: Google Confirmed Ranking Bug, Ranking Volatility, Quality Raters Cut & Google Ads AI Goes Live

2024/01/26

Google has confirmed that issue where sites would rank during the week and then not rank on the weekends – just wild. We had an unconfirmed Google ranking update this week after having a calm weekend.

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Google SEO Starter Guide To Be Cut In Half

2024/01/26

Google is in the process of reworking its popular SEO starter guide, which it initially released in 2010. The starter guide is about 8,500 words right now, but it will be less than half that when the revised SEO starter guide comes out.

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Google Tests Price Slider Filter In Search For Product Results

2024/01/26

Google is testing a price slider for some queries where narrowing by price may make sense. We’ve seen Google show price range sliders for products and price slider filters for hotels but now we are seeing a price slider filter for normal product results.

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Google: HTML Structure Doesn’t Matter Much For Ranking

2024/01/26

Gary Illyes from Google said that the HTML structure for your web pages does not matter much for rankings. He said this on the latest Search Off The Record podcast, saying, “I know that some people like to think that HTML structure matters all so much for rankings, but in fact, it doesn’t matter that much.”

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Bing Home Page Swapping Out Bing Logo With Copilot Logo

2024/01/26

Just like Microsoft has been testing swapping out the Bing Chat link with the Copilot link within the Bing Search results pages, now Microsoft is testing swapping out the Bing logo with a Copilot logo. This is all for the rebranding of Bing Chat to Copilot, which started two months ago.

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Huge Increase In Google Business Profiles Driving Directions

2024/01/26

Earlier this week, we reported that Google said we should expect a decline in the number of driving directions reported in the Google Business Profiles performance reporting tool. Well, the opposite happened

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About Those Google AI Search Quality Raters via @sejournal, @martinibuster

2024/01/26

The termination of the Appen search quality raters ignited speculation about AI versions to replace them. What’s really going on? The post About Those Google AI Search Quality Raters appeared first on Search Engine Journal

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7 Powerful Benefits Of Using PPC Advertising via @sejournal, @coreydmorris

2024/01/26

Having trouble convincing your executive or client to invest in PPC?

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What You Should Know About LLMs (As a User and Marketer) — Whiteboard Friday

2024/01/26

Whether you’re a user or a marketer, Robin will explain to you what you should absolutely know about Large Language Models.

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