I see signs of another unconfirmed Google search ranking algorithm update that kicked off yesterday and is rolling into today. The SEO chatter within the SEO industry started yesterday and has only escalated today, while the Google volatility tracker tools are mostly all picking up big swings today.

Danny Sullivan, Google’s Search Liaison, said last week that the search company will issue additional clarifications around the acceptable or unacceptable use of AI to generate content for SEO purposes.

Google is testing two new layouts for the hotel search results – the hotel pack. Instead of just listing the results in a list view, Google is testing show the results side by side in columns and rows.

We’ve been seeing changes to the Google Search results in the European regions related to Digital Markets Act (DMA) comparison sites and hotels, etc. The Google Search team now posted about how the search experiences are changing with new rich results, aggregator units, and refinement chips – most of what we covered already but now it is official.

Google is testing a new top stories feature and label that tells you that there are new top stories available since the last time you searched for that query.

Google has added a section to the use rel=canonical link annotations section of the canonical search documentation to clarify that rel=canonical annotations with certain attributes are not used for canonicalization.

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Google Search Console has quietly launched some relatively small user interface changes. It seems like the filters and sorting boxes are now curved and more modern.