Search is one of the most powerful tools we have to drive business growth. Discover how to drive revenue with your organic traffic in this Whiteboard Friday.

Here is a recap of what happened in the search forums today…

Google brings advanced AI system Gemini to consumer and enterprise products via new subscription and integration. The post Google Expands Gemini AI Across Its Product Suite appeared first on Search Engine Journal .

Google rebrands Bard as Gemini, upgrades it with Ultra 1.0 model, and launches mobile app for iOS and Android. The post Google Rebrands Bard As Gemini, Launches New Model & Mobile App appeared first on Search Engine Journal .

I am seeing signs of a new Google search ranking algorithm update brewing. It started yesterday, Wednesday, February 7th, and is going into today, Thursday, February 8th. There is an increase in chatter within the SEO industry and also some, not all, of the tools are showing spikes in volatility.

Google has this new product or shopping-related box in the search results named “Up-and-coming stores.” This box seems to show trendy stores in the Google Search results as a carousel you can swipe through on your mobile phone.

Over the past few days the SEO industry has been chattering it up about how a site received a Google Search manual action for unnatural links for a “legit guest blog” post. But when you look, this manual action only affected “some pages,” not the whole site.

Microsoft has stopped fully testing Bing Deep Search in the wild, saying they stopped “flighting” it for searchers. Now Bing Deep Search is in some sort of “shadow flight” to a very limited number of users.

Google has updated its managing crawl budget guide documentation to say that the crawl frequency of the Dynamic Search Ad targets. It use to be every 2 weeks, 14 days, and now it is every 3 weeks, 21 days.

Understand Google’s ranking factors changes from last year with this excerpt from SEJ’s ebook. Learn how Google uses systems & signals to determine query ranks.