Google is testing fading in the text of the search result snippets as you scroll down to see more search results. The text is a light gray, and then it becomes a more solid black as you scroll toward that search result snippet.

Discover what Google’s enhanced conversions are, how to set them up, and why they’re crucial for your brand’s success in this month’s Ask A PPC. The post How And Why To Use Enhanced Conversions appeared first on Search Engine Journal .

Tackle your SEO with confidence. Read on for insights & tactical tips curated for success this year & beyond

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Your brand’s website design might tick all the visually appealing boxes, but is it stunning to search engines? Effective SEO website design focuses on creating a user-friendly experience, encompassing aspects like mobile responsiveness, content visibility, and intuitive navigation.

Google releases a powerful open source AI based on Gemini technology that is also laptop-friendly The post Google Announces Gemma: Laptop-Friendly Open Source AI appeared first on Search Engine Journal .

Google rebrands Duet assistant as Gemini, launches new pricing plans and expanded availability for Workspace users.

For the past 20 years, probably even longer, the debate about Google giving preferential treatment to large sites over small sites has been a huge topic in the SEO world and that has not changed in 2024 from 2004. Danny Sullivan, the Google Search Liaison, recently said on X, “yes, we should be rewarding the best content, regardless of site size.”

Google is pushing some businesses to sign up for a free Google Ads consult with a Google representative through their Gmail accounts. This is in the form of a pop up in the Gmail interface, it is not a normal spammy email solicitation but rather a pop up.

Google Ads has an issue with some sitelink assets where it shows the sitelinks are eligible but “limited” and the reason says “unknown.” Google’s Ads Liaison said, “the team is aware of this issue and currently on it.”