Google launches AI image tools for advertisers to streamline creative production in Demand Gen campaigns. The post Google Ads Introduces Generative AI Tools For Demand Gen Campaigns appeared first on Search Engine Journal .

Discover how subtle intent shifts can impact your site’s organic traffic.

Google’s new spam algorithm update also introduced new spam policies including the upcoming site reputation abuse policy that won’t go into effect until May 2024. Google has confirmed it will fight site reputation abuse spam using both manual actions (humans) and algorithms (machines).

Google launched the style recommendations with thumbs up and down buttons not long ago after testing it in January.

Google has a similar products section and carousel for Google Ads sponsored listings. We have seen similar products and similar shopping related results from the organic / free listings but now I am seeing examples of a search ad carousel for “similar products.”

Google has clarified in its image search help documentation that images are only extracted from the src attribute of img tags in Google Search. This is not new, but Google decided to update its documentation based on some questions it received about the topic.

Google AdSense announced a new auto ads format named “Ad intents.” Ad intents places links and anchors showing organic search results with ads into existing text and pages on your site related to your content. Yea, it takes your content, and hyperlinks it to the Google search results.

Google’s John Mueller offers practical advice for picking a domain name that is adaptable for future growth The post Google On Hyphens In Domain Names appeared first on Search Engine Journal .

Boost your ads campaign performance with Google Ads extensions, now assets. Learn how to use these assets to your advantage with this comprehensive guide. The post 12 Types Of Google Ads Extensions, Now Assets appeared first on Search Engine Journal .

There’s no doubt that AI is impacting the role of marketers around the world, but the skills marketers need to thrive in the future go beyond simply leveraging AI tools. Learn the top 4 skills marketers will need in the future in this blog post.