After a few days of calm Google weather, we are now seeing a spike in volatility, fluctuations and SEO chatter around Google search ranking movement.

Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon.

Google and Bing are recommending that those on WordPress to upgrade to version 6.5 because 6.5 now supports lastmod dates in the sitemap files natively. In fact, Fabrice Canel from Bing says this is a “game-changer.”

Google Search Console may have another data bug, maybe, this time with product snippets. If you look at your Search Performance report, then filter by search appearance for product snippets, you will likely see a surge in impressions and clicks over the past few days.

Microsoft is testing a way to filter your Bing Search results based on tags.

Microsoft is testing a way to filter your Bing Search results based on tags. The tag filter is showing up for some searchers via a tab that you can click on via the right side of the page that will expand and show you tag filter options.

Did you know that Apple can mark a business listing within Appel Maps / Apple Business Connect, as permanently closed if that business listing is missing the business hours and business address and/or if the business hours and address do not match what is on the business’s website or other local listings (like on Yelp, Google Maps, etc)?

Google keynote speakers demonstrated how AI Overviews will prioritize advertising over organic search The post Google To Prioritize AI Overviews Ads Over Organic Search appeared first on Search Engine Journal .

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own

WordPress 6.5 introduces native lastmod support, improving crawl efficiency for search engines.