Google published a case study showing how adding structured data and improving crawlability nearly doubled the amount of clicks to the site The post Google Case Study Shows Importance Of Structured Data appeared first on Search Engine Journal .

And… that’s a wrap! Catch up on the second and final day of MozCon 2024 in this day-two recap.

AI expert Britney Muller guides marketers through leveraging generative AI by utilizing its strengths while mitigating bias and limitations.

At MozCon, Rand Fishkin shared recommendations based on purported Google leaks, sparking skepticism and debate. The post Rand Fishkin At MozCon: Rethinking Strategies Amid Google API “Leak” appeared first on Search Engine Journal .

B2B SaaS content marketing can be notoriously complex. Your SaaS company’s solutions are built to solve problems for a highly select subset of a professional audience.

Here is a recap of what happened in the search forums today…

I am seeing signs of yet another intense Google search ranking update and intense ranking volatility yesterday and into today, June 4th and 5th. Many of the tools are showing very heated volatility and there has been a spike in chatter within the SEO community.

New data from BrightEdge shows that Google is showing far fewer AI Overviews than it did when it first launched them as a beta under the Search Generative Experience. Google went from showing AI Overviews for 84% of queries to showing them for less than 15% of queries.

Microsoft, in its monthly update, announced that it will be moving (or “upgrading” as they call it) smart shopping campaigns to Performance Max within the next couple of months. Microsoft said they sent out notices to advertisers via emails earlier.

Google has fixed an issue with site names not appearing for some internal pages, this has been an issue since December 2023. I checked some examples, and they are indeed fixed – although Google said some fixes are still rolling out and those pages need to be reprocessed to be fixed.