Google has added a new bullet point in the structured data carousels (beta) help documentation around how to mark up categories with many items with that structured data. This is based on examples pages such as paginated content or infinite scroll.
Discover AI-powered bid strategies in Google Ads and learn how to choose the right one to maximize your PPC performance and achieve your goals. The post Mastering AI-Powered PPC Bid Strategies: A Guide To Maximizing Performance appeared first on Search Engine Journal
Google is now using AI Overviews to write descriptions for the local panels shown in Google Search on Google Business Profiles. This is weird because Google Business Profiles lets you use AI to write business descriptions if you want to (at least they tested this).
Google has always said that having pages that serve a 404 status code is normal; most sites have them, and when a page does not exist on your site, and someone tries to access it, a 404 is the proper response. But Gary Illyes from Google is now sharing some cases when you should fix pages returning a 404 status code.
Discover essential ecommerce website features for 2024 including mobile-friendly navigation, engaging videos, verified reviews, and more to boost your online store’s success.
Learn how to outperform your competitors by targeting and satisfying choosy customers. This blog post guides you through identifying specific customer needs, analyzing competitors, and optimizing your content and marketing strategies.
Google adds clarification to the merchant returns section of the organization structured data requirements The post Google Clarifies Organization Merchant Returns Structured Data appeared first on Search Engine Journal .
Study reveals Gen Z’s changing online habits: social media displaces search engines for product discovery, challenging traditional marketing strategies. The post Gen Z Ditches Google, Turns To Reddit For Product Searches appeared first on Search Engine Journal
Take your in-house SEO career to the next level with guidance from industry leaders in this insightful post. The post Mastering The Art Of In-House SEO [2024 Edition] appeared first on Search Engine Journal .
Working with influencers is a hot topic for marketers everywhere .