Archive for July, 2024

Google Tests Larger Sitename & Favicons

2024/07/23

Google is testing larger sitenames and favicons again. You can see a considerably larger font used for the sitename (the link in the Google search result snippets) and a larger favicon being tested in the search results.

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New Google Ads Sitelinks Interface

2024/07/23

Google Ads has a new sitelinks interface, and functionality, for Performance Max campaigns. The new recommended sitelinks features are rolling out, plus there is a new numbered layout for the sitelinks.

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Google Ads Editor Version 2.7 Is Now Out

2024/07/23

Google has released version 2.7 of the Google Ads Editor. This new update brings a number of new features and also deprecates a number of features. New features include AI-generated assets, account level content label exclusions, account-level negative keywords and more.

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Looking Ahead To The Future – SGE, Gemini…And AGI? via @sejournal, @marie_haynes

2024/07/23

Explore the impact of SGE, Gemini, and AGI on search. Discover the potential of Google’s AI technologies in reshaping information retrieval

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Google Cautions: Exponential Content Growth Causes Re-Evaluation via @sejournal, @martinibuster

2024/07/23

Google’s John Mueller says that an exponential growth in content can trigger a re-evaluation The post Google Cautions: Exponential Content Growth Causes Re-Evaluation appeared first on Search Engine Journal .

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Google Abandons Third-Party Cookie Phaseout via @sejournal, @MattGSouthern

2024/07/22

Google’s cookie policy crumbles: The company reverses course on third-party tracking, putting privacy choices in users’ hands. The post Google Abandons Third-Party Cookie Phaseout appeared first on Search Engine Journal

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Google Says This Will Cancel Your “Linking Power” via @sejournal, @martinibuster

2024/07/22

Google’s John Mueller offers an unexpected answer to whether blocking Google cancels the “linking power” The post Google Says This Will Cancel Your “Linking Power” appeared first on Search Engine Journal .

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Hacking Digital PR: How to Earn High-Authority Links from US Media via @sejournal, @hethr_campbell

2024/07/22

Join us LIVE on July 31 and learn simple hacks for attaining thousands of high authority links using Digital PR. The post Hacking Digital PR: How to Earn High-Authority Links from US Media appeared first on Search Engine Journal .

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How SEO and SEM Strategies Work Together

2024/07/22

Search engine optimization (SEO) and search engine marketing (SEM) are different forms of digital marketing that require distinct skill sets and approaches, but one is not complete without the other.  Utilized correctly, SEO and SEM complement each other, allowing a marketing team to balance short-term and long-term gains to achieve their goals more effectively than they could using only one or the other. Read on to learn how both SEO and SEM work, and why they serve as complementary cornerstones in an effective digital marketing strategy.

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Daily Search Forum Recap: July 22, 2024

2024/07/22

Here is a recap of what happened in the search forums today…

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