Google’s Lighthouse tool omits the INP metric. A web performance developer advocate on the Google Chrome team explains why. The post Why Google Lighthouse Doesn’t Include INP, A Core Web Vital appeared first on Search Engine Journal

Google’s AI Overviews now prioritize niche expertise, with big brand generalist sites losing visibility The post Google AIO Is Ranking More Niche Specific Sites appeared first on Search Engine Journal .

Google updates Search Console with sticky filters and improved navigation, responding to user requests for improved data analysis. The post Google Updates Search Console With Sticky Filters appeared first on Search Engine Journal .

Google updates Search Console with sticky filters and improved navigation, responding to user requests for improved data analysis. The post Google Updates Search Console With Sticky Filters appeared first on Search Engine Journal .

Google’s Search Liaison discusses the rise of user-generated content in search results, citing demand and poor quality of marketing-driven content. The post Google’s UGC Push: Sullivan Explains The Shift In Search Results appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Search ranking volatility won’t calm down…

Google will not, refused to, calm down, and the ranking volatility, the shuffling of the search results, remains constant. This weekend, probably starting on Friday, September 27th, through the whole weekend, we are seeing even more signs of movement and volatility.

Danny Sullivan, the Google Search Liaison, has been interviewed again – this time by Alyeda Solis. It is pretty similar to my interview with Google’s Search Liason, but this one is recorded and available for everyone to watch.

Earlier this month, we reported that Google was testing a new Google Shopping Search interface. Well, Google may have rolled it out now.

Google seems to be rolling out a new bidding option for Local Service Ads named Target cost-per-lead (tCPL) bidding. Target cost-per-lead (tCPL) bidding is a semi-automated smart bid strategy.