Here is a recap of what happened in the search forums today…

Discover the connection between brand building and SEO success.

The Google November 2024 Core Update launched two weeks and a day ago, and it should be confirmed as done rolling out any minute now but starting yesterday, we are seeing a spike in Google search ranking volatility. It was unusually calm for the past several days but now Google Search is heating up, in a big way.

Google announced it will be testing more changes for the Digital Markets Act (DMA) in Europe to try to help airlines, hotel operators, and small retailers and not just “large online travel aggregators and comparison sites” the search company said. Google will be testing removing map features from hotel listings as part of this.

Two and a half years ago, Google added a portal-like feature to the Google Search results named “Explore.” It showed up after you scrolled through the Google Search results page and then scrolled a bit more. Now, with continuous scroll no longer, even on mobile, it seems the Explore feature went away with it.

A few months ago, Google Search Console added the ability to control your Google Merchant Center and product shipping and return policies. Well, it seems like Google will be removing that feature from Search Console and tell those looking for it to go to Google Merchant Center.

Google is testing showing Local Service Ads directly in the Google local pack.

In August, Google introduced Google Search Console recommendations but it slowly rolled it out to more and more users over time. Now, Google has fully rolled it out and if Google has Search Console recommendations for your sites, then Google will show it on the home page of the dashboard.

Find out what lies ahead for B2B influencer marketing. Explore the trends that are shaping the way brands reach their audience. The post Future Trends In B2B Influencer Marketing Across Industries appeared first on Search Engine Journal .

Automattic clones the ACF Premium plugin to distribute it free, disincentivizing users from paying for it or competing plugins.