Googlers offer a surprising assessment of whether AI has put SEO on a ‘dying path’ The post Google Speculates If SEO ‘Is On A Dying Path’ appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

The Google December 2024 core update and the December 2024 spam updates are both complete, but yet, the Google search ranking volatility is still intensely heated. It feels like one or both of these update never ended and it continues to cause heated ranking volatility the week following the end of the last Google update of 2024.

Learn how brands can navigate the challenges of Reddit and tap into its massive user base and engagement.

Google has rolled out fewer confirmed search ranking updates in 2024, then it did in all the past years where Google confirmed these updates. Google rolled out seven confirmed updates in 2024, nine in 2023 and ten in 2022 and 2021.

We’ve seen top-quality store badges in the Google Search results for a long time now. But now some are seeing the badges directly on individual websites, which turns out to be a supported feature by Google.

Google Search is testing a new method to get trigger an AI Overview in Google Search. You can select text with your mouse cursor and then select the “Get an AI explanation.” Oh, Google is also letting you select “Copy to clipboard.”

Here are the most popular articles on the Search Engine Roundtable by number of comments. In other words, these are the articles with the highest number of comments posted in 2024.

The Search Engine Roundtable is made up of what you, the search community, are talking about.

Get ready for the future of paid media campaigns. Dive into the game-changing developments this year, from AI advancements to privacy updates