Archive for January, 2025

Google Business Profiles Gains Batch Price Editing & Moving Menu Items

2025/01/30

We recently covered how you can now drag and drop menu items for your restaurant in your Google Business Profiles. But Google also seemed to add the ability to move menu items between sections of your menu and the ability to batch edit pricing of menu items.

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Google AI Overviews Go Deeper With Gemini 2.0?

2025/01/30

In early December, Sundar Pichai, the CEO of Google, said Google is starting to test powering AI Overviews with Gemini 2.0. Well, we may be starting to see some of that in the wild, with much deeper and detailed AI Overviews and citations.

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Microsoft Bing Advertising Revenue Up 21%

2025/01/30

Microsoft reported its second quarter 2025 earnings and it showed that its search and advertising revenue was up 21%. The previous quarter it was up 18%, then 19% but before than it was 12% and 8% – so things are looking more positive.

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Ask A PPC: How Can You Tell If You’re Overspending? via @sejournal, @navahf

2025/01/30

Learn how to avoid overspending your campaign budget and ensure accurate conversion tracking in this latest edition of Ask A PPC. The post Ask A PPC: How Can You Tell If You’re Overspending? appeared first on Search Engine Journal .

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DeepSeek Tops App Store Charts But Scores Near-Bottom In Accuracy via @sejournal, @MattGSouthern

2025/01/29

DeepSeek, the Chinese AI chatbot topping App Store downloads, failed 83% of accuracy tests and often promotes government positions.

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Daily Search Forum Recap: January 29, 2025

2025/01/29

Here is a recap of what happened in the search forums today…

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Why Alignment With Customer Service Is Crucial For PPC via @sejournal, @timothyjjensen

2025/01/29

Understand the significance of customer service in PPC strategies. Discover how it can influence customer loyalty and long-term business growth The post Why Alignment With Customer Service Is Crucial For PPC appeared first on Search Engine Journal .

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Google Launches Open-Source “Meridian” Marketing Mix Model via @sejournal, @MattGSouthern

2025/01/29

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness. The post Google Launches Open-Source “Meridian” Marketing Mix Model appeared first on Search Engine Journal .

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Layering Success: How To Target High-Intent Users In Google Ads via @sejournal, @LisaRocksSEM

2025/01/29

Learn how audience layering in Google Ads can help you reach the right people and maximize the effectiveness of your advertising campaigns. The post Layering Success: How To Target High-Intent Users In Google Ads appeared first on Search Engine Journal .

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Google Expands Site Reputation Abuse Enforcement To German Sites

2025/01/29

Google has once again expanded the reach of its site reputation abuse policy, beyond the US enforcement from from May and beyond limited European regions last week – we are now seeing enforcement in the massive German market.

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