Archive for April, 2025

Google Maps Gets An Upgrade To Combat Fake Reviews via @sejournal, @MattGSouthern

2025/04/07

Google Maps content moderation now uses Gemini to detect fake reviews and suspicious profile edits. Learn how these new tools protect businesses. The post Google Maps Gets An Upgrade To Combat Fake Reviews appeared first on Search Engine Journal .

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Budget Allocation: When To Choose Google Ads Vs. Meta Ads

2025/04/07

Google Ads or Meta Ads: Where should your budget go? Compare costs, intent, and performance to make the smartest choice for your business goals

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Apple Intelligence Raters Guidelines Leaked

2025/04/07

On Friday afternoon, Danny Goodwin covered a 170 or so page PDF that Search Engine Land received from an anonymous tip named “Preference Ranking Guidelines.” It looks to me similar to the Google Quality Raters guidelines that continuously leaked until Google began publishing them for all to see.

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Google Search Video Ads

2025/04/07

Google can show search ads with video formats. I mean, Google has been doing this for a while now, but they are kind of rare to see. This latest one is a video ad from Adidas.

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Copilot Search in Bing Now Officially Live

2025/04/07

After initially going live on Wednesday morning, Microsoft did not officially announce the launch of Copilot Search in Bing until late Friday afternoon. Microsoft said, “Copilot Search seamlessly blends the best of traditional and generative search together to help you find what you need ‘” and meet you where you’re at in your discovery journey.”

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Google Search Relevant Topics

2025/04/07

Google has a new search refinement or expansion feature they are titling “Relevant topics.” This reminds me of People also ask, Things to do, and the other ways Google tries to get you to search more after conducting your first search.

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Google: Hreflang Tags With 301 Redirects Are Probably Okay

2025/04/07

Google’s John Mueller said if you have hreflang tags that point to a 301 redirect, it is probably okay.

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How To Write SEO Reports That Get Attention From Your CMO via @sejournal, @AdamHeitzman

2025/04/07

Transform your reports with insights that matter. Discover how to create impactful SEO client reports that drive business results.

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Kinsta WordPress Updater Prevents Failed Plugin Updates via @sejournal, @martinibuster

2025/04/07

Kinsta stops bad WordPress plugin updates from going live by rolling them back automatically when problems are detected. The post Kinsta WordPress Updater Prevents Failed Plugin Updates appeared first on Search Engine Journal

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Microsoft Launches Copilot Search in Bing via @sejournal, @MattGSouthern

2025/04/04

Microsoft launches Copilot Search in Bing, offering AI-powered summaries with clear links to sources for fast, conversational answers. The post Microsoft Launches Copilot Search in Bing appeared first on Search Engine Journal .

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