Here is a recap of what happened in the search forums today…

Why regular PPC audits matter, how to approach them strategically, and what to look for when evaluating spend, performance trends, and campaign management styles. The post Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well appeared first on Search Engine Journal .

In the early days, Google was not a fan of using tools to automatically translate your pages and then have Google index and rank those pages, even with Google Translate. But now as AI is getting better at it, Google is now okay with it, assuming the translation is helpful and useful to your users.

Google has added a new section to its policy on pausing Google Ads accounts. It says Google “may pause your individual account if it is linked to a Manager account that is currently in violation of the third-party policy.”

Google seems to be flip-flopping between calling it Google Posts and Google Updates within Google Business Profiles. When a business owner wants to post an announcement of sorts on their Google local listing, they can click “Add update” or now “Posts” with a plus-sign.

Google is testing adding colors to the in stock and out of stock labels or extensions in the search result snippets. So if a product is in stock, the icon will be green and if the product is out of stock, the icon will be red.

Some are starting to see the new asset-level reporting within Google Ads for Performance Max campaigns.

Shelley Walsh speaks with Barry Adams on why AI search sacrifices accuracy for convenience – and why publishers can’t afford to play along.

Are you stuck doing repetitive SEO tasks manually?

Find out how effective hosting maintenance can boost your efficiency and prevent website crises for client sites. The post Your Next Time Saver: How To Use AI To Save Time On Hosting Maintenance, Agency Edition appeared first on Search Engine Journal .