Google Search can now call local businesses using AI to gather pricing and availability info on your behalf. Here’s how it works. The post Google Search Can Now Call Local Businesses Using AI appeared first on Search Engine Journal .

Google rolls out Gemini 2.5 Pro and Deep Search for paid subscribers, offering expanded support for reasoning, coding, and research tasks.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

A clear PPC growth system that avoids costly overreactions and delivers long-term profitability through focused, strategic scaling. The post Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism appeared first on Search Engine Journal

Google’s John Mueller replied to a question around indexing issues on a site and said that if the site is hosted on a strong platform and is technically sound, and “it’s barely getting indexed, often that’s a sign that our systems aren’t convinced about the site overall.”

Google Ads seems to be testing an expandable row in the channel performance report that shows you an overview of your feed-based vs asset-based metrics.

Have you ever noticed ghost users in your Google Ads change history log? It just shows “AdWords Administrator” but doesn’t show which user, by name, made the change.

Google seems to have updated its core web vitals metrics within Google Search Console a few days ago. The weird thing is that good URLs and URLs need improvements metrics all went down around that date but the poor URLs stayed the same.

Google has added two more comparison views to the Search Console performance reports. One lets you compare last 24 hours to previous period and the other lets you compare last 24 hours week over week.

What happens when 86% of your traffic shows up as “direct” in GA4?