Archive for July, 2025

Are Reviews Shaping What LLMs Say About My Local Business?

2025/07/29

Discover how customer reviews directly influence what Large Language Models (LLMs) say about your local business in AI-powered search results and better understand how sentiment, volume, recency, and keyword relevance in reviews shape AI-generated recommendations.

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Which Marketing Jobs Are Most Affected by AI? via @sejournal, @MattGSouthern

2025/07/29

Microsoft analyzed 200,000 AI workplace conversations to learn how AI is reshaping marketing and sales roles.

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Google Warns: CSS Background Images Aren’t Indexed via @sejournal, @MattGSouthern

2025/07/28

Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals. The post Google Warns: CSS Background Images Aren’t Indexed appeared first on Search Engine Journal .

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Daily Search Forum Recap: July 28, 2025

2025/07/28

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

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Google: Soft 404s Use Crawl Budget Despite 200 OK Status via @sejournal, @MattGSouthern

2025/07/28

Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here’s how this affects your site

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The SEO Industry Is Teaching The Wrong Skills via @sejournal, @DuaneForrester

2025/07/28

The gap between traditional SEO and AI-first search is growing. Duane Forrester shows what to cut, what to keep, and what to start doing.

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Google Search Ranking Volatility Was Heated This Weekend – Reversals?

2025/07/28

I know I just reported on the super-heated Google Search ranking volatility week we had, and how the post-core update seems more unstable than during the June 2025 core update. However, we are now seeing even more volatility over the weekend, with some reporting reversals from the events of last week.

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Why Generative AI Isn’t Killing SEO – It’s Creating New Opportunities via @sejournal, @AdamHeitzman

2025/07/28

AI search favors clear, trustworthy content. Learn how to structure yours for maximum visibility in AI Overviews and chatbot responses.

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Google Business Profile Attributes With Confirmed By Percentages

2025/07/28

Google seems to be rolling out a new Google local feature for Google Business Profiles that shows if the attributes listed by the business are accurate. Now, Google can show the percentage of users who confirmed the attribute actually exists at that business.

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Google Search Central Deep Dive 2025 Indexing Slides

2025/07/28

Google held its Google Search Central Live event in the Asia-Pacific region last week. It was a three day event, as opposed to the normal half day events it has held in the past. In any event

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