Google is testing adding a rainbow effect to the AI Mode and Web tabs within the search bar. We’ve seen this on the AI Mode button on the search box and it seems Google is testing it to highlight some of the tabs.

Google’s co-founder said that threatening an AI can improve performance.

Google walked back recently announced plans to end its URL shortener service. It will continue to service some URLs

Google’s Gary Illyes confirmed that Google uses a version of MUVERA in Search The post Google Confirms It Uses Something Similar To MUVERA appeared first on Search Engine Journal .

Google is testing a new API to measure Core Web Vitals in SPAs. Learn how to test it and why it matters for performance tracking. The post Chrome Trial Aims To Fix Core Web Vitals For JavaScript-Heavy Sites appeared first on Search Engine Journal

Danny Sullivan is no longer the Google Search Liaison. He is switching roles within Google to work on new projects on the Google Search team. Danny Sullivan started at Google over seven years ago, and was very public-facing up until several months ago.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search rankings are heated again…

Google’s search ranking volatility continues and continues, it is weird at this point.

Guess what – another story on Google Search volatility and how it is heated and the chatter within the SEO industry is pretty high right now. We reported about it a lot during the Google June 2025 core update and after that core update and nope – it is not calming down yet.

Fabrice Canel, long time Microsoft employee and the Bing Search Product Manager, said the way you optimize for AI Search is by following SEO guidelines. He echoed Google’s statement that doing normal SEO works for AI Search.