The best market intelligence you’ll ever get is hidden in organic queries, but only if you turn those signals into personas teams actually use. The post Making SEO Personas Actionable Across Teams appeared first on Search Engine Journal .

Google AI Mode has had travel planning for some time but according to some in the travel industry, Google recently began rolling out more of these features in the wild. These include dynamic day-by-day trip plans, hotel add-ons, tickets, and dining stitched into a single AI conversation.

Google’s John Mueller posted saying “Authentication for your personal crawlers & SEO tools is going to be more and more of a topic.” I believe, but I can be wrong, this is alluding to the num parameter being disabled and how tools are having issues now with scraping Google.

Microsoft is testing bolding the title links in the Bing search results for both the organic and paid listings. I am not sure if this was a bug or a test, but I suspect it was a test.

Microsoft is testing various interfaces for the sitelinks in Bing Search. We’ve seen and reported on Bing testing sitelinks many, many times here, so here are a few more variations.

Google is testing moving your query from the left top position to the right top position of the AI response within AI Mode. This is a subtle change but it is interesting to see Google test these small changes to AI Mode.

AI runs Google Ads in 2025, but strategy still matters to stop automation from drifting toward irrelevant metrics and wasted budget.

Is innovation or anxiety the driving force behind the adoption of LLMs.txt and where does it leave SEOs in terms of AI visibility The post LLMs.txt For AI SEO: Is It A Boost Or A Waste Of Time?

Is your traffic strategy too reliant on Google SERPs? Learn how digital PR and brand-led content can diversify your traffic and build lasting visibility beyond search.

Learn how to boost your SERP visibility with tips to navigate changes in Google’s search results and AI features. The post SERP Visibility Decline: How To Grow Brand Awareness When Organic Traffic Stalls appeared first on Search Engine Journal .