The data shows Black Friday winners earned attention early, aligned with consumer research, and turned humor into measurable performance. The post The Brands & Campaigns That Won Black Friday 2024 appeared first on Search Engine Journal

Google Ads seems to be bringing the ability to do campaign level audience exclusions to Performance Max (PMax) campaigns.

Google Ads added a new tab on the Recommendations page named Investment Strategy. This tab “provides account-level suggestions to help you understand the potential impact of increased investment on your key metrics, such as clicks, conversions, or conversion value,” Google wrote.

Automattic’s counterclaim against WP Engine says number of times keywords used is a ranking factor and they call that SEO.

Over the past couple of weeks, there have been numerous reports of reviews disappearing, being removed, or being deleted from local business profiles on Google Search and Google Maps.

The web is splitting between human and agentic experiences, but the foundations of SEO remain as essential as ever.

Google seems to be testing the ability to schedule your Google Posts within Google Business Profiles. At the bottom of the add Google Posts overlay, Google is testing a new option named “Schedule this post” that lets you toggle it on and schedule when you want the post to go live.

It looks like Google is launching a special agency version of Google Merchant Center named Merchant Center for Agencies. Google explained this version is a “tailored experience designed specifically for agency users

Here is a recap of what happened in the search forums today…

This week, surprise – surprise, we covered more Google Search ranking volatility.