Google rolled out Ads Advisor, its AI-based chatbot for Google Ads, a couple of weeks ago.

Google’s John Mueller said that rewriting AI content by a human won’t change the site’s ranking in Google by default. Instead, he said, you need to rethink your whole content strategy and the purpose of the site.

Fresh data reveals where AI search value is actually accumulating, and which companies may face painful down rounds. The post The Alpha Is Not LLM Monitoring appeared first on Search Engine Journal .

As engines favor synthesized answers over blue links, marketing leaders must rethink how content is built, validated, and measured. The post From Organic Search To AI Answers: How To Redesign SEO Content Workflows appeared first on Search Engine Journal .

Google’s John Mueller says he doesn’t expect a noticeable SEO impact from a 100MB video that loads in the background after page content and images.

Google may have pushed out a Google search ranking update over the past couple of days. Although the chatter was somewhat quiet, it picked up today and some of the tools are also picking up on an update. I suspect the update and volatility started a couple of days ago, maybe on Monday, November 24th.

SE Ranking analyzed 129,000 domains to identify the top 20 factors driving ChatGPT citations. Backlinks, traffic, and trust scores ranked highest. The post New Data: Top Factors Influencing ChatGPT Citations appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Google uploaded its Thanksgiving Doodle to the Google Search home page, google.com.

Google’s John Mueller made a joke about how next year, SEO companies will be offering GEO-Detox services as a billable line item after many of the SEO companies already billed their clients for GEO services.