Google Ads has supported adding WhatsApp Messenger for a while to your ad extensions. Now, it seems Google is also rolling out support for more messaging apps, including Facebook Messenger and Zalo, the Vietnamese instant messaging multi-platform service.

The Google local pack within the Google Search results changes, I think. When you click on the “More businesses” button at the bottom of the local pack, you aren’t taken into Google Maps anymore; you are taken to the Google Places tab

Google Ads now lets you create up to five custom views on the Overview tab. The Overview now supports custom views and you can add up to five tabs and create Overview pages customised for your unique needs, Google wrote on the Google Ads console.

Google Ads now lets you create up to five custom views on the Overview tab. The Overview now supports custom views and you can add up to five tabs and create Overview pages customised for your unique needs, Google wrote on the Google Ads console.

Google Ads is testing two new sections in the Overview tab. There is a new trends section and a new performance by stage section.

AI search is overriding geographic signals, pushing global pages into local markets unless brands reinforce market-specific authority in ways LLMs can interpret.

Uncover the insights from the 2026 AI Search Benchmark report and see how your brand measures up in AI search performance.

Here is a recap of what happened in the search forums today…

AI assistants generate shifting realities for your brand, making consistency a probabilistic challenge across every new conversation timeline. The post The AI Consistency Paradox appeared first on Search Engine Journal .

Ahrefs’ Patrick Stox joins Shelley Walsh to talk about the shifting search journey, the limits of LLM attribution, and the importance of brand consistency.