Google Ads is testing a share icon and button for hotel ads in the Google search results. When you click on the share icon, it lets you share the result with a friend.

Last month, we covered how we saw an “Incentivized” label on some product reviews within Google Search.

Microsoft announced a number of new Microsoft Advertising features including Asset-level editorial review, Conversion Delay insights, callouts for Hotel Price Ads expansion and Microsoft Curate updates.

Google Ads may be rolling out a new metric named “Original Conversion Value.” This shows the raw data before Google does anything with it.

Business Insider interviewed both SEOs and representatives from Google, Microsoft, and Perplexity on what it calls the “GEO rush.” The rush for SEO companies or other companies to sell GEO (AI SEO) related services. There are quotes from Danny Sullivan from Google, Krishna Madhavan from Microsoft and more.

Google’s Gemini 3 Pro powers AI Mode with deeper reasoning, upgraded query fan-out, and new generative layouts. The post Google Brings Gemini 3 To Search’s AI Mode appeared first on Search Engine Journal

Here is a recap of what happened in the search forums today…

AI search buy-in comes when it’s framed as a cost-effective way to prevent losing ground in the next discovery shift. The post Selling AI Search Strategies To Leadership Is About Risk appeared first on Search Engine Journal

A Cloudflare outage is causing 5xx errors for many sites. Here’s how Google handles short server spikes and what to watch in SEO reports

Learn how to design a content strategy that compounds over time by aligning unique advantages, realistic execution, and community connection. The post B2B Content Marketing Has Changed: Principles Of Good Strategy appeared first on Search Engine Journal .