Google Search Console’s link report seems to be either missing data or is now showing fewer links. I suspect it is a bug but I also don’t think Google spends too much time monitoring this report within Search Console.

Google added a new button to the Google Ads Change history report that lets advertisers quickly jump to different campaigns and ad groups in this report.

Here is a recap of what happened in the search forums today…

Google completed the December 2025 core update this week and it hit some news publishers incredibly hard.

Now that the December 2025 core update is officially done, some are looking at the damage it caused. A number of very visible news publishers saw some significant declines in Google Search visibility with this latest core update.

For the past several years now, John Mueller of Google would come out with what he calls the “Mueller Report of SEO memes.” Well, here is his 2025 edition of the Mueller Report of SEO memes. It is fun to scan through, so I’ll just embed them all.

Google is testing a blue “Send” button in the search query box on its home page.

Adobe Commerce/Magento’s flexibility comes with technical complexity.

Google has been saying that 404 error codes are a normal part of the web, that 404s are not a low quality signal and that they don’t use up your crawl budget. Now, John Mueller of Google explained why 404s don’t matter for SEO.

John Mueller, who works on the Google Search team, responded to a question that asks, “Does extensive Schema markup actually help Large Language Models (LLMs) understand your entity better, or is it just for Google Rich Snippets?” He responded to the question, prefacing it that it is his point of view and “this is not official guidance.”