This week’s PPC Pulse recaps Google’s evolving Search asset guidance, revised budget pacing behavior, and Microsoft’s rollout of self-serve negative lists for PMax. The post Google’s Asset Guidance & Ad Scheduling Updates, Microsoft Negatives – PPC Pulse appeared first on Search Engine Journal .

Google’s February 2026 Google Discover Core Update has officially completed rolling out after just over 3 weeks. This update started on February 5, 2026, and was completed on February 27, 2026.

What should you prioritize for SEO in 2026? Chima Mmeje offers six tips for staying on top of SEO in 2026, including how to optimize for agentic AI, build entity clusters, and track LLM metrics to stay ahead.

Google’s Gary Illyes clarifies why resource hints do not influence Googlebot’s crawling behavior, and notes that HTML validity is not a ranking factor. The post Google Explains Why Its Crawler Ignores Your Resource Hints appeared first on Search Engine Journal .

Lack of support for an independent WordPress plugin and theme repository leads Joost de Valk to step away. The post Joost de Valk Exits Federated WordPress Repository Project appeared first on Search Engine Journal

Lack of support for an independent WordPress plugin and theme repository leads Joost de Valk to step away. The post Joost de Valk Exits Federated WordPress Repository Project appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

We’re bringing the SEJ newsroom to a screen near you.

Search isn’t disappearing, but the habit is changing. This article breaks down why agents are replacing browsing with delegation

Researchers compared two ways to improve rankings in LLMs: Shadow Model and Query-based solutions. The post How Researchers Reverse-Engineered LLMs For A Ranking Experiment appeared first on Search Engine Journal .