Google’s head of Search described how multimodal LLMs help Google understand audio and video, and discussed a direction for subscription-aware search. The post Google’s Liz Reid Says LLMs Unlock Audio And Video Indexing appeared first on Search Engine Journal .

Google’s AI Mode self-citations tripled in nine months. SE Ranking data shows that more links now lead to organic search results, not business profiles

Here is a recap of what happened in the search forums today…

This week, we continue to see ongoing heated Google Search volatility. I posted the big Google webmaster report for March 2026

In SEO Pulse: AI Overview citations drift further from traditional rankings as AI search expands and platforms clarify how content appears in AI answers.

Google’s John Mueller again spoke about the disavow link file.

Microsoft is testing a “Go to Shopping” button within the Bing Search results. This is instead of the narrower shopping section that shows shopping results by just says “see all.”

A few years ago, Microsoft Advertising the support of Asian owned labels and attributes on its search ads within Bing. Google has a similar attribute, by the way. Honestly, I’ve never seen the label on Bing, until now.

Google Local Service Ads can be super expensive; each call or click can cost hundreds of dollars. Which is why Google has generally been good about refunding for mistaken leads or issues with those leads.

Google sent out emails to some advertisers about changes coming to the Customer Match uploads in the Google Ads APl. After April 1, 2026, those data uploads are no longer going to work in the Google Ads API and must be done in the Data Manager API instead.