Google is testing showing a call to action in the search results that says, “Skip digging, start guided research” which drives users to a Web Guide-like results page.

Google added a new section to the “Understand available performance metrics” within the Google Business Profiles help documentation. The new section added a section on offer data and it shows the number of times customers viewed and clicked on offers on your Business Profile.

On March 17, 2026, Google retired some of its Google Ads policies on Ad format requirements.

Marketing leaders are grounding SEO in zero- and first-party data to better align content with real-world customer behavior and needs. The post How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy appeared first on Search Engine Journal .

Is your website ready for the AI-powered search revolution? Discover practical insights on adapting your CMS for modern needs.

Google updated its Discussion Forum and Q&A Page structured data docs with new properties, including a way to label AI- and machine-generated content. The post Google Adds AI & Bot Labels To Forum, Q&A Structured Data appeared first on Search Engine Journal

Google started rolling out the March 2026 spam update. The update applies globally and to all languages, with rollout taking a few days. The post Google Begins Rolling Out The March 2026 Spam Update appeared first on Search Engine Journal

Here is a recap of what happened in the search forums today…

New ChatGPT citation data shows a small group of domains owns most visibility, while broad, cluster-based pages outperform single-intent content. The post The Science Of How AI Picks Its Sources appeared first on Search Engine Journal .

Research finds that persona prompts “reliably damage” factual accuracy in certain kinds of tasks but work well in others.