Google’s John Mueller casts doubt on LLMs.txt and says he likes WebMCP, a Google-backed alternative. The post Google Says LLMs.txt Is Purely Speculative… For Now appeared first on Search Engine Journal

“Influence is the new traffic.” Rand Fishkin’s argument and MIT’s AI Labor Exposure Map landed in the same week and pointed at the same problem. The post Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy appeared first on Search Engine Journal

What do Google’s official GEO guidelines mean for the future of search? Learn why SEO still matters, structured data myths, and how to adapt your current strategy

The Search Engine Roundtable Google volatility aggregator tool is finally live. This takes the volatility scores from the tools I use for my Google update stories and aggregates them into one score. You can then click in for more detail and the scores directly from the sources.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google May 2026 core update was super heated over the weekend…

What if a single file could tell AI systems exactly what your organization knows and where the evidence lives? That’s the EntityMap proposal.

Google added a new help document to the Google Ads help documentation section named About the Invalid Activity Credit Report. I am not sure if the report is new, or if it is just that the help document is new – but either way, this is a report advertisers should be looking at frequently enough.

Google has confirmed it is doing a small test of healthcare-related ads in AI Mode. Ginny Marvin, the Google Ads Liaison, said this on LinkedIn when asked if the rumors of Google testing ads in AI Mode for healthcare a few weeks ago were true.

Google Ads is rolling out branded searches controls to some advertisers within AI Max. This allows advertisers to control how your ads appear in searches that include brand names.

Google CEO Sundar Pichai downplays Google Zero concerns, saying low-quality clicks are being filtered out.