Mar 14
7
Santa’s elves weren’t the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012
Read more from the original source:
4 Surprising SEM Stats Every E-Commerce Marketer Should Know
Tags: channel: sem, conversion rates, desktop vs. mobile sem, google e-commerce sales, holiday season, mobile shoppers aov, paid search column, search ads, search ads: general
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Posted in SEO by admin