May 11
5
One of the most compelling challenges for companies entering the world of social business is measurement . The ability to attribute cause and effect directly can be elusive when it comes to measuring business outcomes like increased sales, improved customer retention and lowered support costs
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5 Social Media ROI & Measurement Books to Grow Your Social Business
Tags: avinash kaushik, jim sterne, katie delahaye paine, matthew a. russell, olivier blanchard, online marketing, SEO, social media, social media analytics, social media measurement, social media roi, web analytics
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