Dec 10
9
When you tell someone new to paid search marketing that they’ll be getting instant feedback, that they’ll have a sea of data at their fingertips, and that the ability to test test test everything you do are powerful advantages to the channel, they invariably want to know “so what, exactly should I test?” AdWords text ads are small and in some ways unassuming – when you think about testing landing pages it’s obvious that there are elements that could make a big impact, but it’s sometimes less intuitive that ad text tests can and often do have an equally big impact on results. Let’s walk through some of the specific things you can test to best move the needle on ad text optimizations. Test Big Ideas