Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google added a new user agent to the list…

Despite strong early growth, LLM referral traffic is fading fast as model changes and AI Overviews make clicks obsolete. The post LLM Traffic Is Shrinking appeared first on Search Engine Journal .

Google is supposedly testing an endless, infinite scroll for Google Discover. When I scroll through Google Discover, it eventually just stops and doesn’t keep going.

Did you know that Google Merchant Center will automatically crop your product images in Google Shopping if it thinks it will look better in Google Search? Did you know that you can also opt out of what they call “Smart Cropping”?

We had a few unconfirmed but big Google search ranking updates but we are still waiting on an official core update…

Holiday PPC success depends on preparing early, pacing budgets smartly, and guiding automation with profit-based signals.

Google Search Console has a bug with its API when filtering on the searchAppearance dimension. This bug occurs when using the notEquals or notContains operators, it will only return rows with the excluded value, instead of excluding those rows.

Google added a new user agent to the Googlebot’s user-triggered fetchers documentation. The new user agent is for the Chrome Web Store named Google-CWS.

Ahrefs’ Brand Radar data shows that brand mentions are an important factor in AI search visibility. The post Ahrefs Data Shows Brand Mentions Boost AI Search Rankings appeared first on Search Engine Journal .

Kinsta announced that customers will no longer have to pay for bandwidth caused by bot traffic. The post Kinsta Managed WordPress Host Won’t Charge For Bot Traffic appeared first on Search Engine Journal .