From PageRank flow to entity mapping, internal linking has evolved into one of SEO’s most powerful levers for organic visibility. The post Internal Linking Grows Up: Evolving From Link Juice To Entity Maps appeared first on Search Engine Journal .

We finally had a confirmed Google Search update this past month, the August 2025 spam update, which seems pretty intense and it is not done rolling out yet.

Google Ads has reportedly added new checkboxes to the selector view within the Google Ads overviews of your campaigns. This lets you use the checkboxes, select the campaigns you want, so you can filter the view to only show those campaigns.

Ginny Marvin, Google’s Ads Liaison, responded to some data that suggests that AI Max is expansionary on SPN, the Search Partner Network. That using AI Max will more heavily target and show your ads on SPN more than other campaign types.

Google Ads now lets you search Google Maps for setting up your location assets for your ad campaigns.

Google Search is testing a new game in its search results to encourage searchers to search more. It is likely called the Google Search mini-game and it rewards searchers with badges when they “dive deeper into topics.”

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Here is a recap of what happened in the search forums today…

Acronyms only stick when they’re unique, clear, and pronounceable – why GEO fails and what marketers should do instead. The post Stop Trying To Make GEO Happen! appeared first on Search Engine Journal .

Google may be testing a new format for AI Overviews in the search results. This one does not have the AI Overview label on the AI Overview, plus it seems to combine knowledge panel features.