Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search ranking volatility is heating up again…

Strategic insights on building custom GPTs for SEO, focusing on product thinking, cultural nuance, accessibility, and aligning AI workflows with business outcomes.

There may have been another Google Search ranking algorithm tweak around October 28th or so. I am seeing some rumblings both within the SEO community chatter and the third-party Google tracking tools. It seems some are noticing big search ranking swings around October 28th.

We all knew it was coming and now Google is roll out early access to Gemini for Home voice assistant in the U.S. You can either say “Hey Google” to your speaker or display to request specific help or answers, or talk naturally with Gemini Live by saying “Hey Google, let’s chat.”

Google Merchant Center now lets some merchants and advertisers define an audience for a promotion. This allows you to restrict who sees the promotion in Google Search for your Merchant Center shopping listings.

Harry Clarkson-Bennett dissects the Google Discover leak to expose the real signals behind “trusted” content and sustainable visibility.

If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search. The post How To Do A Complete Local SEO Audit: 11-Point Checklist appeared first on Search Engine Journal .

Learn how to build SEO campaigns that win links, brand mentions, and authority with proven digital PR strategies. The post How to Turn Every Campaign Into Lasting SEO Authority [Webinar] appeared first on Search Engine Journal

Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site. The post The AI Search Visibility Audit: 15 Questions Every CMO Should Ask appeared first on Search Engine Journal

An IAB report finds AI speeds discovery but adds steps, sending shoppers to retailers, search, reviews, and forums to verify details before buying. The post Trust In AI Shopping Is Limited As Shoppers Verify On Websites appeared first on Search Engine Journal .