This weekend I am seeing a spike in chatter within the SEO community on the topic of, you guessed it, Google search ranking volatility. Truth is, it really has not calmed down and the heated Google search results have been ongoing for about 6 weeks now but this weekend, I saw a spike in the SEO chatter.

There are numerous reports that Google may be using a more generic and undocumented Googlebot, Google crawler. The crawler user agent is just named “Google,” and it is not listed in any of the documented crawlers that Google has provided.

Google is testing a horizontal line about the search ads, the sponsored results, within the Google search results.

Kenichi Suzuki and Rio Ichikawa from Farber Company in Japan sat down with Gary Illyes of Google to interview him on AI Search, AI content, SEO and other topics.

Google seems to be testing a new “Deep Dive” button in the search results. This button is on some of the knowledge panels, specifically, this one is for a movie panel

Structured data helps, but semantic HTML does the heavy lifting. Here’s a practical guide for making your markup meaningful again

Brave Search announced an AI Grounding API that enables users to connect AI systems to Brave Search’s authoritative search index. The post Brave Announces AI Grounding API With Plans Starting At Free appeared first on Search Engine Journal

Google is testing an AI-powered finance destination for answering questions, generating advanced charts, and news.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI announced GPT-5 and Microsoft Copilot is using it already…

Set clearer Instagram goals, streamline planning, and create a consistent visual tone with this practical content calendar guide and free downloadable template. The post How To Create Your Instagram Content Plan (With Free Template) appeared first on Search Engine Journal .