Author Archive

New Google Ads AI Max Search Match Type

2025/07/03

Google has added AI Max to the search match types in the Google Ads interface.

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Google Ads Top Stop Serving Message Assets With Unverified Phone Numbers

2025/07/03

Google is notifying some advertisers that their ads with message assets will stop serving on September 1st, and won’t be able to create new ones on August 1st, if the phone numbers remain unverified.

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Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews

2025/07/03

Similarweb released a report shows that since the launch of Google AI Overviews in May 2024, zero-click search (as coined by Rand Fishkin) grew 13 percentage points, from 56% to 69% in May 2025 – just a year later.

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Report: Over 12% Of People Also Ask Results Are Google AI Overviews

2025/07/03

Last November, Google began to power some of the people also ask results with AI Overviews.

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Google Tests Local Panel Tab Buttons Under Main Search Bar

2025/07/03

Google seems to be testing (or maybe it is a bug) the local panel sub-menu under the main search bar, under the search box. Normally, these sub-menu items would be grouped in the local panel on the right side of the page (normally on mobile) but here it is right below the search bar at the top.

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Microsoft Laying Off 9,000 Employees – 4% Of Workforce

2025/07/03

Microsoft will be laying off about 4% of its workforce, which is about 9,000 employees. It is unclear if any of those jobs are across the Bing, Copilot or Microsoft Advertising businesses, or any search-related business.

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Confirmed: Google Ads Errors & High Latency Issues

2025/07/02

Google has confirmed an issue with Google Ads, where there are unexpected errors, high latency and other unexpected issues with the Google Ads advertiser console.

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YouTube Targets Mass-Produced Content in Monetization Update via @sejournal, @MattGSouthern

2025/07/02

YouTube is updating its monetization policies to target mass-produced and repetitious content. Here’s you need to know.

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Cloudflare Sparks SEO Debate With New AI Crawler Payment System via @sejournal, @MattGSouthern

2025/07/02

Cloudflare’s new pay-per-crawl feature blocks AI crawlers and allows publishers to charge for access, sparking debate in the SEO industry over content visibility and monetization. The post Cloudflare Sparks SEO Debate With New AI Crawler Payment System appeared first on Search Engine Journal .

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YouTube Adds New Viewer Metrics To Track Audience Loyalty via @sejournal, @MattGSouthern

2025/07/02

YouTube is replacing the “returning viewers” metric with new viewer segments to help creators better understand long-term audience engagement. The post YouTube Adds New Viewer Metrics To Track Audience Loyalty appeared first on Search Engine Journal .

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