Google says core updates rely on long-term patterns, not recent link spam.

Here is a recap of what happened in the search forums today…

In this week’s Growth Memo, Kevin Indig shows how to build a scalable keyword universe that adapts to AI-driven search intent and content priorities. The post Keywords Are Dead, But The Keyword Universe Isn’t appeared first on Search Engine Journal

You’ve got traffic but no checkout action. These CRO insights from Kevin Gibbons help you turn clicks into customers without overhauling your entire site. The post Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions

Google officially announced the rollout of the June 2025 core update yesterday at around 10:37 am ET.

Google has relaunched its Search Console Insights as a standalone tab and report within the main Google Search Console tool. Previously, Search Console Insights was its own sub-reporting tool and now, it is part of the main Search Console site.

Cloudflare, a company that powers about 20% of all web pages on the web, has announced it is now blocking AI crawlers by default. Plus, it is offering a new model to allow AI services to pay content creators to crawl their content, named Pay Per Crawl.

Here is a weird bug with Bing Search – if you search for the term [ate], there are no search results. All you get are AI Answers at the top and maybe an interesting reads box, then there are related searches.

Google AdSense has added new universal opt-out mechanisms and privacy controls due to new laws they must adhere to. These go across several US states.

Google’s trust ranking patent suggests that user behavior can influence how search results are ranked. The post Google’s Trust Ranking Patent Shows How User Behavior Is A Signal appeared first on Search Engine Journal .