Microsoft published its new Microsoft Advertising features that it released over the past month. This goes across Performance Max tools, reporting, new values, targeting, and more.

Google AI Overviews are now able to show super detailed comparison within Google Search. If you search for two very specific models, Google may give you a ton of details directly in the AI Overview.

Google / Alphabet reported its Q4 2024 earnings last night, where its ad revenue hit $72.46 billion, up 10.6% from last year’s quarter of $65.52 billion. Google’s revenue was up 12% with $96.47 billion and its profit was up 30.7% to $30.9B.

Google / Alphabet reported its Q4 2024 earnings last night, where its ad revenue hit $72.46 billion, up 10.6% from last year’s quarter of $65.52 billion. Google’s revenue was up 12% with $96.47 billion and its profit was up 30.7% to $30.9B

The folks at Seer put together a study looking at how the click-through rates of the Google organic and paid search results are impacted by having AI Overviews on the page.

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Master SERP analysis to boost your website’s visibility by understanding search features, user intent, and competitor strategies in Google’s evolving results pages. The post Mastering SERP Analysis: A Step-By-Step Guide To Understanding Search Engine Results Pages appeared first on Search Engine Journal .

Alphabet’s Q4 revenue rose 12%, driven by AI advancements, cloud growth, and infrastructure investments. The post Google’s Q4 Earnings Point To An AI-Focused Future appeared first on Search Engine Journal

LinkedIn video viewership is up 36% YoY. The platform adds new tools and free training courses to boost video creation. The post LinkedIn Video Views Up 36%, New Tools & Courses Available appeared first on Search Engine Journal

Here is a recap of what happened in the search forums today…