Google has added to its Merchant listing structured data documentation help page that it now supports the Product.category property and a new Sale duration mechanism within the schema.

Google Ads has a newish option when you create an asset group named “Apply theme to asset group.” An asset group is made of images, logos, headlines, descriptions, videos, sitelinks, assets, and audience signals that you upload or that are automatically created by Google AI during your Performance Max campaign setup.

Google Ads has a newish option when you create an asset group named “Apply theme to asset group.” An asset group is made of images, logos, headlines, descriptions, videos, sitelinks, assets, and audience signals that you upload or that are automatically created by Google AI during your Performance Max campaign setup.

Google is testing a large “Visit site” button on the sponsored results, the Google Ads, within the Google Search results.

Google is testing a large “Visit site” button on the sponsored results, the Google Ads, within the Google Search results. Google has done this before for organic sitelinks and map results, and even Bing did it for some branded-style search results.

Google AdSense may have added a new setting that lets you specify if you want Google AdSense “experts” to call you offering “personalized advice.” You can specify if you want or do not want messages, and how – i.e. via phone calls, SMS messages and/or WhatsApp messages.

OpenAI is rolling out Audiences as a targeting option within ChatGPT Ads. I don’t see a help document on what this does but I assume it lets you set up better targeting for your ads by uploading audience lists, like their email and/or phone numbers to the ChatGPT Ads platform.

A dropped zero in Clovion’s AI visibility study hid numbers far more alarming than published. Here’s what the corrected data means for brand strategy.

Google’s OKF and ARD specs are making noise, but HTML still runs discovery. Here’s what actually matters for SEO in the new agentic-web stack.

Here is a recap of what happened in the search forums today…