Here is a recap of what happened in the search forums today…

Here is a recap of what happened in the search forums today…

AI assistants narrow local searches before customers reach a website. See how Google builds those answers and which local signals businesses can optimize. The post AI Assistants Are Choosing Local Businesses For Your Customers appeared first on Search Engine Journal

Late on Friday, Google’s Robby Stein and Rajan Patel announced on X and X that Google Search is now using its latest AI model named Gemini 3.7 Flash.

Google Ads is testing a new layout for review stars for a product in the mobile sponsored results within Google Search. I am pretty sure I’ve seen this layout before, but it is not common and I don’t think I covered it before.

Apple has added over 4,000 new IP addresses for Applebot, Apple’s Siri and Apple Intelligence crawler, to crawl from. Specifically, there are now 18 of /24 CIDR ranges and 3 of /28, which totals 4,656 new IP addresses.

Microsoft Advertising is testing displaying larger images in the Bing sponsored results. These images are full block size images that take up a lot of space in the search results.

Google’s research shows that LLMs struggle to recall facts when questions reverse the usual subject/object entity order.

Google is testing blue hyperlinks in the ad descriptions within the sponsored results. These are clickable, keyword rich, links in the ads, similar to what we saw last week with the keyword rich anchor text links but those were black links, not blue.

Google has posted a job listing for a Product Manager for Content Automation, I kid you not. The job posting was posted about two weeks ago and is available for two Google locations, Boulder, CO, USA and Pittsburgh, PA, USA.