Google expands AI Max to Shopping and Travel campaigns.

Microsoft says Bing reached 1B monthly active users, as search ad revenue grew 12% and Edge gained share for the 20th straight quarter.

Can AI Mode ads drive conversions or just awareness? Learn how to evaluate performance, set realistic expectations, and measure incremental growth.

Measurement noise from AI tracking tools is making it harder for brands to separate real visibility from artificial signals.

Microsoft Advertising has added conversion and spend metrics to the PMax Website Publisher URL report. So if you check out the report, you will see a bunch more insight and data into the performance of those ads.

Google may be testing showing more links and citations within the AI Mode results. Google has done this with AI Overviews a year or so ago and now may be testing it with AI Mode results.

Google Ads is testing more transparency around its partner network, letting some advertisers select if they want to run their ads on the search partner network and/or Google Display Network.

Google Ads seems to have added a new tab to the recommendations section named “results.” I assume this section will show the results of any implemented recommendations you selected within your Google Ads campaigns.

Explore the impact of GEO on consumer behavior and how AI-powered search is changing marketing strategies for local businesses.

Explore the impact of GEO on consumer behavior and how AI-powered search is changing marketing strategies for local businesses. The post The 90-Day GEO Playbook for Local Search: How To Show Up When AI Does The Searching appeared first on Search Engine Journal .