OpenAI launched shopping research in ChatGPT, a tool that creates personalized buyer’s guides. Available to all logged-in users.

Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams. The post What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM appeared first on Search Engine Journal

Google’s John Mueller pushes back on building LLM-only Markdown or JSON pages for LLMs, saying clean HTML and structured data should come first. The post Google’s Mueller Questions Need For LLM-Only Markdown Pages appeared first on Search Engine Journal

The EU’s Digital Omnibus proposal would relax parts of GDPR and the AI Act. Here’s what to watch.

Here is a recap of what happened in the search forums today…

An inside look at why Performance Max rewards marketers who prioritize data, creative strategy, and disciplined patience over granular controls and outdated PPC tactics. The post The Behaviors And Mindset Of Marketers Who Win With Performance Max appeared first on Search Engine Journal .

A strategic guide to building a measurable growth loop that connects authentic founder voices to full-funnel results. The post The Founder-Led Growth Loop: How To Amplify And Measure Executive Voice For Real ROI appeared first on Search Engine Journal .

Gary Illyes from Google said that even for him “the change is hard to accept” when it comes to how search is changing and evolving with the new AI features.

Back in July, Google announced Web Guide, an AI-organized search results page that experiments with how we find, surface and organize results from across the web.

For the past week or so, a number of local SEOs and local business owners have been unable to see the admin panel, also known as NMX, when they search for their business in Google Search. This is not impacting everyone.