The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the Microsoft Advertising blog and not on the Bing Search blog, because (a) it is an ad blog and (b) it was written by Krishna Madhavan, who is part of the Bing team, not ad team.

YouTube’s new Brand Pulse Report helps marketers measure full brand impact across paid ads, creator videos, and organic content using AI-powered insights. The post YouTube Launches Brand Pulse Report to Measure Full Brand Impact appeared first on Search Engine Journal

Here is a recap of what happened in the search forums today…

Google took 9 years to scale.

AI-driven environments demand content that is human-readable yet machine-interpretable, redefining how brands approach design and SEO performance metrics. The post Preparing C-Level For The Agentic Web appeared first on Search Engine Journal .

Thirty years of industry insight from Carolyn Shelby reveals how AI, LLMs, and Google’s strategy are redefining search models and long-term marketing outcomes. The post 30-Year SEO Expert: Why AI Search Isn’t Overhyped & What To Focus On Right Now appeared first on Search Engine Journal .

While I was offline, it seems the chatter within the SEO industry spiked around the topic of search ranking volatility. It is harder to confirm the volatility, now with the tools recalibrating, but it does seem something started around Tuesday, October 7th, into the 8th.

Google announced it will replace the “Ad networks” blocking control from Brand safety within in AdSense with a new “Authorized Buyers” blocking control. This will start on November 6, 2025, the company said.

Google AI Mode is now available in over 200 countries and territories. Google said they are expanding AI Mode to “more than 35 new languages and over 40 new countries and territories.”

Google upgraded the Try On feature to now support shoes, in addition to other forms of clothing.